From her family to yours.

Jessica is a mother that struggled to find gluten free cereal options back in 2009, so she made her own. Handmade in small batches with quality ingredients, Jessie’s Granola is a granola any mother or father can enjoy with their family.

My objective was to find a way to make Jessie’s stand out among other granolas brands with a new and updated look that highlighted the natural aspects while remaining fun and family friendly.

Programs Used

Timeline

Approx. 2 months
October 2022 - December 2022

What worked.

Clear informational type.
Clear window to show product.

What didn’t work.

Colors are flat and too similar. Nothing stands out to set it apart. Empty space doesn’t lend anyting.

Developing a new look.

Creating this new look was a tedious process. With multiple revisions and adjustments maintaining the natural and friendly appearance was very important. Until a flexible yet appealing design was achieved.

Say hello to the all new look!